It's not easy to disrupt a sport as traditional as golf, but two Danish companies, ECCO Golf and TrackMan, have done just that with their innovative technologies and products. "Denmark is a small country, so it's pretty amazing to have two Danish companies making such a big, global impact on the sport," says Klaus Eldrup-Jørgensen, the CEO of TrackMan.
Just as ECCO Golf has changed the shoes that people wear on and off the course by introducing radical hybrid soles, TrackMan has revolutionised the sport with its three-dimensional ball measurement technology. Adapting technology that was originally developed by the military for tracking rockets and missiles, TrackMan has established itself as a world leader in ball flight and club data measurement. Founded in 2003, the company has forced the sport to rethink and rewrite the ball flight laws, while improving the knowledge and understanding of the golf swing. More than 90 per cent of the world's leading players, including the likes of Tiger Woods and Rory McIlroy, use TrackMan to assess and improve their game.
"Now more than 800 touring pros are using TrackMan, and it's very satisfying to know we are helping so many golfers," says Eldrup-Jørgensen, a former Danish junior champion.