Selected men's boots, sneakers, dress shoes, casual shoes, GORE-TEX styles and golf shoes are reduced in the ECCO Black Friday sale. Boots and sneakers have the widest choice: Chelsea, chukka and lace up boots in leather, and leather sneakers including the ECCO SOFT 7 and ECCO STREET styles. Dress shoes cover Derby shoes and brogues for the office. The GORE-TEX pages hold the waterproof winter styles. Every reduced pair is marked on its product page, and the men's sale page filters by style, size and color so you can see what is in stock in your size straight away.

Comfortable men's shoes share three things: a flexible sole, a footbed that supports the arch and a toe box shaped like a foot. ECCO's men's shoes are built on an anatomical last and use ECCO FLUIDFORM™ construction, which bonds the sole to the upper without a glue line, so the shoe bends with your foot from the first wear. For standing or walking all day, the ECCO SOFT 7 sneaker and the leather casual shoes are the usual choice. For the office, the ECCO HELSINKI 2 Derby gives a dress shoe shape on the same comfortable base.

Chelsea boots are the most worn men's boot this winter, followed by chukka boots and leather lace up boots with a lugged sole. Black and dark brown leather are the safe choices; suede is the fashion choice. For wet weather, the trend is a boot that looks sharp but has a GORE-TEX waterproof lining. ECCO's men's boots use leather from ECCO's own tanneries on a light ECCO FLUIDFORM™ sole, so they wear like a shoe rather than a heavy boot. Buy early in the Black Friday sale: the popular sizes in Chelsea boots tend to go first.

Three pairs cover a cold, wet winter: a waterproof boot, a leather sneaker and a dress shoe. The waterproof boot is a GORE-TEX lined Chelsea or lace up boot for rain, slush and cold. The leather sneaker handles dry days and travel. The dress shoe is a Derby or brogue for work, ideally with a rubber sole for grip. If you only buy one, make it the waterproof boot, because it does the job of the other two in bad weather. Selected styles across all three are in the ECCO Black Friday sale.