The most important thing to Mads is to stay true to his own nature, and he finds himself gravitating towards the kind of people who follow their own intuition and walk through life with courage, discipline, compassion and curiosity. Therefore, it makes perfect sense that Mads is heavily inspired by Danish philosopher Søren Kierkegaard's views on the human condition while recording an upcoming album about not losing yourself in the midst of chaos and uncertainty. As far as compassion goes, it also makes sense that Mads has been performing at the ECCO Walkathon for the past two years. "Seeing 15,000 people walk the streets of Copenhagen in order to help people who are challenged in one way or another is a beautiful thing and I have really enjoyed both of my concerts at that event."
The Walkathon isn't Mads' only connection to ECCO. While recording his previous album in Los Angeles, he went to a cool shopping mall where he saw a pair of shoes that he really liked. "I looked them up online and found out that they were ECCO shoes from the K9 store. After I visited the store in Copenhagen, I've been following K9 closely as I really think it is an interesting direction they're taking and an add-on to ECCO's profile in general." To Mads, design and music are both means of individual expression. Although stylists are made available, Mads has in recent years found it more convenient to take care of those things himself. "I just feel more true to myself when I'm wearing things from my own wardrobe. And yes, I do have ECCO shoes in my wardrobe that I am also touring with."